Smarter Snacking

WHILE SIX IN 10 CONSUMERS eat snacks ranging from candy bars to yogurt for enjoyment, 32% of those polled for SymphonyIRI's 2010 State of the Snack Industry Report classify such noshing as part of a healthy eating plan. Indeed, snacks have two distinct roles, but no matter the in-between-meal motivation overall sales of healthier snacks are gaining on more indulgent choices. Today trail mixes, nuts

WHILE SIX IN 10 CONSUMERS eat snacks ranging from candy bars to yogurt for enjoyment, 32% of those polled for SymphonyIRI's 2010 State of the Snack Industry Report classify such noshing as part of a healthy eating plan.

Indeed, snacks have two distinct roles, but no matter the in-between-meal motivation overall sales of healthier snacks are gaining on more indulgent choices. Today trail mixes, nuts and other better-for-you bites account for 37% of snack dollar sales, Susan Viamari, ed

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