SN Asks: Consumers Clip Costs With Coupons

While manufacturers pare down ingredients and retailers decide how to pass inflated prices on to shoppers, the American consumer is quietly devising her own plan for rising above climbing food prices. In addition to trading down to private-label items and eating more meals at home, many are honing their shopping savvy by perusing weekly sales circulars, consulting their Sunday papers,

DES PLAINES, Ill.While manufacturers pare down ingredients and retailers decide how to pass inflated prices on to shoppers, the American consumer is quietly devising her own plan for rising above climbing food prices. In addition to trading down to private-label items and eating more meals at home, many are honing their shopping savvy by perusing weekly sales circulars, consulting their Sunday papers, searching the Internet and even turning to their cell phones for coupon offers.

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