SN Whole Health: Cereal Trying to Rise and Shine

SN Whole Health: Cereal Trying to Rise and Shine

  Cereal makers serve up wholesome health by the spoonful.

Faced with flat sales and stiff competition, cereal companies are trying to wake up the category with some healthful innovations.

For large-scale manufacturers, this means marketing functional ingredients like fiber, whole grains and omega-3s. General Mills’ Total Plus Omega-3 contains 10% of the daily-recommended amount of ALA, a short-chain form of omega-3 fatty acid, while Kellogg’s has a “Protein Plus” line of Special K cereal that offers 10 grams of

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