SN Whole Health: Trading Up Baby

SN Whole Health: Trading Up Baby

PARENTS OFTEN LAMENT THAT their babies grow up too fast. Time flies. Before Mom and Dad know it, their little bundle of joy is walking out the door on the first day of kindergarten. Retailers feel the loss, too. With significant investments in inventory, space and promotion, they'd love their customers to spend a little more time in the supermarket baby aisle. It's gotten scrunched down, said Duran

PARENTS OFTEN LAMENT THAT their babies grow up too fast. Time flies. Before Mom and Dad know it, their little bundle of joy is walking out the door on the first day of kindergarten.

Retailers feel the loss, too. With significant investments in inventory, space and promotion, they'd love their customers to spend a little more time in the supermarket baby aisle.

“It's gotten scrunched down,” said Duran

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