SN Year in Review 2007: Petite Packaging

CONCENTRATED laundry detergents led the charge toward greater supply chain efficiency and made the most of more limited shelf space in 2007. Packaged in a smaller vessel but still packing the same punch, the category became the darling of Wal-Mart and the focus of one of the retailer's far-reaching directives. In October, the industry giant began replacing all conventional liquid laundry detergents

CONCENTRATED laundry detergents led the charge toward greater supply chain efficiency and made the most of more limited shelf space in 2007. Packaged in a smaller vessel but still packing the same punch, the category became the darling of Wal-Mart and the focus of one of the retailer's far-reaching directives.

In October, the industry giant began replacing all conventional liquid laundry detergents in its Wal-Mart and Sam's Club stores with concentrated formulas in smaller bottles. Wi

Register to view the full article

Already a member? .