Sobeys to Expand Premium Private Label

Sobeys is revamping its private-label program behind more premium choices and fewer value items.

STELLARTON, Nova Scotia — Sobeys here is revamping its private-label program behind more premium choices and fewer value items.

Bill McEwan, president and chief executive officer of Sobeys, said the changes — only some of which have yet been rolled out to stores — include refreshed packaging on its core Compliments range of national-brand equivalent items; an expansion of its premium Sensations label from 150 items to 1,000; and a new value tier, to be known as Signal, replacin

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