Some Smoothie Sales Slump

TO SAY THAT SHELF-STABLE ready-to-drink smoothies have had an off year is an understatement, since dollar sales dropped 32.9% in supermarkets during the year that ended March 21, according to SymphonyIRI. But not all brands performed poorly. The shining star amongst a frothy sea of offerings has been private labels. The third most popular brand after shareleader SoBe bottled juice and drink smoothies

TO SAY THAT SHELF-STABLE ready-to-drink smoothies have had an off year is an understatement, since dollar sales dropped 32.9% in supermarkets during the year that ended March 21, according to SymphonyIRI.

But not all brands performed poorly. The shining star amongst a frothy sea of offerings has been private labels. The third most popular brand after shareleader SoBe bottled juice and drink smoothies (-2.26%) and V8 Splash Smoothies (23.5%), it experienced a 29.6% increase in sales.

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