Soup: Campbell Soup Co.

IN-STORE EXECUTION: Campbell is converting its 21,000 IQ-Shelf Maximizers for improved shopability. STRENGTH OF BRAND AND ASSORTMENT: Campbell breaks condensed soups into Taste Sensations, Healthy & Delicious, Classic Favorites and Healthy Kids. MARKETING/PROMOTIONS SUPPORT: It's Amazing What Soup Can Do campaign. THE CAMPBELL SOUP Co. hasn't even finished converting all of its 21,000 IQ-Shelf Maximizer

  • IN-STORE EXECUTION: Campbell is converting its 21,000 IQ-Shelf Maximizers for improved shopability.
  • STRENGTH OF BRAND AND ASSORTMENT: Campbell breaks condensed soups into Taste Sensations, Healthy & Delicious, Classic Favorites and Healthy Kids.
  • MARKETING/PROMOTIONS SUPPORT: “It's Amazing What Soup Can Do” campaign.

THE CAMPBELL SOUP Co. hasn't even finished converting all of its 21,000 IQ-Shelf Maximizer systems for improved

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