Soup’s Up

LAKELAND, Fla. While soup sales in the food channel were flat to sinking across the U.S., unusually cold weather in the Sunshine State spurred a sizeable spurt in demand for the comfort food. At a time when tomatoes for salads and sandwiches were harder to come by due to frost, Publix Super Markets shoppers seem to have found a suitable replacement in warm bowls of soup. Sales have exceeded last year

LAKELAND, Fla. — While soup sales in the food channel were flat to sinking across the U.S., unusually cold weather in the “Sunshine State” spurred a sizeable spurt in demand for the comfort food. At a time when tomatoes for salads and sandwiches were harder to come by due to frost, Publix Super Markets shoppers seem to have found a suitable replacement in warm bowls of soup.

“Sales have exceeded last year by double digits,” Publix spokeswoman Maria Brous told SN.

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