Specialty Surge

If the supermarket industry needed a tagline to market the latest generation of store-brand offerings, This isn't your dad's private label would be appropriate. That's because corporate brands have come a long way over the years. Most retailers have done away with the drab packaging and commodity ingredients of old, replacing them with colorful graphics and high-quality ingredients. The result has

If the supermarket industry needed a tagline to market the latest generation of store-brand offerings, “This isn't your dad's private label” would be appropriate.

That's because corporate brands have come a long way over the years. Most retailers have done away with the drab packaging and commodity ingredients

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