Sports Drinks: Warming the Bench

SPORTS DRINK MARKETING IS heavily skewed toward young men. But experts observe that the rest of the fitness world — including natural foods consumers, athletic women and families with children — present additional opportunities for growth.

“Products that have a more natural ingredient profile or are lower in calories have the potential to extend the category to people it's not currently reaching,” said Sarah Theodore, global drinks analyst for Mintel

Register to view the full article

test - Advanced Registered User

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish