Stars Guide Selection at Hannaford Bros.

Hannaford Bros. shoppers are reaching for the stars. Items earning the symbols as part of the retailer's Guiding Stars nutrition rating system are shooting off shelves up to four times faster than their star-free counterparts, when their movement is compared to that of the year prior to the program's launch. Hannaford arrived at Guiding Stars' first-year results by comparing sales

SCARBOROUGH, Maine — Hannaford Bros. shoppers are reaching for the stars.

Items earning the symbols as part of the retailer's Guiding Stars nutrition rating system are shooting off shelves up to four times faster than their star-free counterparts, when their movement is compared to that of the year prior to the program's launch.

Hannaford arrived at Guiding Stars' first-year results by comparing sales data from the first 12 months of its program to the same time period

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