Stop & Shop and Unilever Share Customer-Centric Plan

An increased number of stock-up trips and more Center Store traffic were the results of a promotional effort launched by Stop & Shop and Unilever. Representatives from both companies detailed the secrets of their shared success at the Grocery Manufacturers Association/Food Products Association's Merchandising, Sales and Marketing Conference, held here earlier this month. Unilever

Colorado Springs — An increased number of stock-up trips and more Center Store traffic were the results of a promotional effort launched by Stop & Shop and Unilever.

Representatives from both companies detailed the secrets of their shared success at the Grocery Manufacturers Association/Food Products Association's Merchandising, Sales and Marketing Conference, held here earlier this month. Unilever was recognized at the show as the 2007 GMA/FPA CPG Innovation and Creativity

Register to view the full article

TAGS: Marketing