Stop & Shop Touts Private Label for Gifts

As part of its one-stop-shopping positioning, Stop & Shop is encouraging shoppers to consider its private labels for holiday gifts.

QUINCY, Mass. — As part of its one-stop-shopping positioning, Stop & Shop is encouraging shoppers to consider its private labels for holiday gifts. “For the food gourmet, there’s Simply Enjoy gourmet products, such as flavored oils and vinegars, stuffed olives, flavored nuts and gourmet cookies,” Andrea Astrachan, spokeswoman for the Ahold USA division, says in a consumer column. Likewise, she suggests giving chocolate lovers Simply Enjoy chocolate truffles, dark chocolate and chocolate-c

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