Stop & Shop, Unilever Recognized for Collaborative Efforts

A greater number of stock-up trips and increased Center Store traffic were the result of a targeted promotional offer and SKU rationalization effort launched by Stop & Shop in conjunction with Unilever.

COLORADO SPRINGS — A greater number of stock-up trips and increased Center Store traffic were the result of a targeted promotional offer and SKU rationalization effort launched by Stop & Shop in conjunction with Unilever. The fruits of the companies’ collaborative efforts were recognized here Monday at the Grocery Manufacturers Association/Food Products Association's Merchandising, Sales and Marketing Conference, where Unilever was named the 2007 GMA/FPA CPG Innovation and Creativity Awar

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