Stop & Shop/Giant Expands EDLP to ‘Meal Makers’

Ahold banners Stop & Shop and Giant-Landover today will lower everyday prices on “meal makers” — soup, sauce, pasta, rice, canned vegetables and other packaged Center Store grocery items — according to the stores’ sales fliers.

QUINCY, Mass. — Ahold banners Stop & Shop and Giant-Landover today will lower everyday prices on “meal makers” — soup, sauce, pasta, rice, canned vegetables and other packaged Center Store grocery items — according to the stores’ sales fliers. The lower prices are part of the Value Improvement Program launched at the chains, which combines edited selections of products at lower everyday prices.

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