Stop & Shop/Giant-Landover Expands EDLP Program

QUINCY, Mass. -- Stop & Shop here and Giant Food, Landover, Md., have introduced everyday low pricing on cleaning supplies, including bleach, laundry detergent and fabric softeners.

QUINCY, Mass. -- Stop & Shop here and Giant Food, Landover, Md., have introduced everyday low pricing on cleaning supplies, including bleach, laundry detergent and fabric softeners. The price reductions are the latest phase of the Ahold USA unit‘s Value Improvement Program (VIP), a selective EDLP initiative that has already rolled out to produce, paper products and diapers. “To provide customers with even greater value, we‘ve lowered everyday prices on many national brand

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TAGS: Marketing