Store Brands: Channel Surfing

PRIVATE LABEL is growing across channels. Private-label dollar sales rose 3.9% to $86.6 billion in U.S. supermarkets with more than $2 million in sales, drug chains with more than $1 million in sales and mass merchandisers, including Wal-Mart Stores, based on the 52 weeks ending Nov. 28, 2009, compared with the same period in 2008, according to Nielsen. During the same period, unit sales increased

PRIVATE LABEL is growing across channels.

Private-label dollar sales rose 3.9% to $86.6 billion in U.S. supermarkets with more than $2 million in sales, drug chains with more than $1 million in sales and mass merchandisers, including Wal-Mart Stores, based on the 52 weeks ending Nov. 28, 2009, compared with the same period in 2008, according to Nielsen. During the same period, unit sales increased 5.1% to 40.3 billion.

Dollar sales in supermarkets grew 3.6% to $55.6 billion.

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