Store Brands Get eCoupon Exposure

Store Brands Get eCoupon Exposure

SCARBOROUGH, Maine — Hannaford Bros., Weis Markets, Lowes Foods, Price Chopper and Supervalu are leveraging the SavingStar.com network to build awareness of their store brands.

Hannaford featured its “My Essentials” line with a coupon for $2 off a 5-pound bag of sugar. My Essentials is a corporate brand that Delhaize America rolled out to its banners. It includes 500 items priced comparably to private labels at Wal-Mart.

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