Store Brands Get eCoupon Exposure

Store Brands Get eCoupon Exposure

SCARBOROUGH, Maine — Hannaford Bros., Weis Markets, Lowes Foods, Price Chopper and Supervalu are leveraging the network to build awareness of their store brands.

Hannaford featured its “My Essentials” line with a coupon for $2 off a 5-pound bag of sugar. My Essentials is a corporate brand that Delhaize America rolled out to its banners. It includes 500 items priced comparably to private labels at Wal-Mart.

Hannaford li

Register to view the full article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.