WESTLAKE VILLAGE, Calif. — A J.D. Power and Associates' analysis of 50,000 store-brand blog entries, posted over the course of a year, revealed that only 11% of sentiments expressed were negative, nearly four in 10 (39%) were positive and half were neutral.
Close to three in four (73%) comments made about Whole Foods Market's private-label products were positive. That's the highest percentage achieved by any retailers' store brand. With 45% of comments related to its store bran