Study: Customers' Reward Preferences Vary

When it comes to the rewards shoppers would like to earn through retailers' loyalty programs, one prize no longer fits all. New research from loyalty marketing consultancy Colloquy, Milford, Ohio, reveals a great variance in preferences and participation across different demographic groups. Hispanics and young adults, for instance, are interested in loyalty programs because they hope to gain better

When it comes to the rewards shoppers would like to earn through retailers' loyalty programs, one prize no longer fits all.

New research from loyalty marketing consultancy Colloquy, Milford, Ohio, reveals a great variance in preferences and participation across different demographic groups.

Hispanics and young adults, for instance, are interested in loyalty programs because they hope to gain better value when shopping, according to the study's findings.

Over 40% of thi

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