Study: More Impulse Purchases Made at Self-Checkout

It's no surprise that impulse items catch the eye of shoppers more frequently in staffed lanes than in self-checkout environments, where idle time is cut short by the task at hand. Although the gap in these sales is still significant, a new study from IHL Consulting Group shows that it's narrowed substantially in the past year. Findings from the North American Self-Checkout Systems

FRANKLIN, Tenn. — It's no surprise that impulse items catch the eye of shoppers more frequently in staffed lanes than in self-checkout environments, where idle time is cut short by the task at hand.

Although the gap in these sales is still significant, a new study from IHL Consulting Group shows that it's narrowed substantially in the past year.

Findings from the North American Self-Checkout Systems study indicate that, on average, impulse purchases made by women drop b

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TAGS: Marketing