Subtracting Sugar

Subtracting Sugar

Healthier versions of beverages geared toward little ones are finding their way up tiny straws this back-to-school season. But that's not all that's being drawn. Retailers are reporting a rise in incremental sales amid a steady flow of new products. We're seeing more and more launches of flavored water drinks and reduced-sugar beverages, said Tom Vierhile, director of Naples, N.Y.-based Datamonitor's

Healthier versions of beverages geared toward little ones are finding their way up tiny straws this back-to-school season. But that's not all that's being drawn.

Retailers are reporting a rise in incremental sales amid a steady flow of new products.

“We're seeing more and more launches of flavored water drinks and reduced-sugar beverages,” said Tom Vierhile, director of Naples, N.Y.-based Datamo

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