Sugar Rush

Retailers are positioning candy as an inexpensive alternative to higher-ticket items, such as gift cards, this holiday season

With the economy in a slump, retailers are expecting more shoppers to select sweets as substitutes for more expensive presents this year.

To help boost sales, many chains have set up candy displays in multiple high-traffic locations. Some have also created elaborate holiday centers that position candy alongside yuletide-themed general merchandise.

“Because candy is an impulse buy, we have merchandised our holiday candy assortment in the lobby for maximum exposure,” Brian Smith

Register to view the full article

test - Advanced Registered User

Already a member? .