Sugar Rush

Retailers are positioning candy as an inexpensive alternative to higher-ticket items, such as gift cards, this holiday season

With the economy in a slump, retailers are expecting more shoppers to select sweets as substitutes for more expensive presents this year.

To help boost sales, many chains have set up candy displays in multiple high-traffic locations. Some have also created elaborate holiday centers that position candy alongside yuletide-themed general merchandise.

“Because candy is an impulse buy, we have merchandised our holiday candy assortment in the lobby for maximum exposure,” Brian Smith

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