Sugar Surge

Theater boxes of candy are occupying a sweet spot on supermarket shelves. At a time when small indulgences reign supreme, consumers are making pre-movie pit stops there for candy priced 75% below what they might pay at the cinema. Movie boxes are also starring in a stand-out role, as their value appeals to consumers making weekly shopping trips. Priced comparably to king-size candy bars, these boxes

Theater boxes of candy are occupying a sweet spot on supermarket shelves.

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