Sunflower Acquires Rights to Name as it Ramps Up Growth

BOULDER, Colo. — Sunflower Farmers Market, previously limited to using that name on its stores in only five states, has acquired the rights to use it throughout most of the country, as well as on its private label and marketing materials. The natural and organic retailer acquired the name from Minneapolis-based Supervalu, which had briefly operated a handful of natural and organic stores in the Midwest

BOULDER, Colo. — Sunflower Farmers Market, previously limited to using that name on its stores in only five states, has acquired the rights to use it throughout most of the country, as well as on its private label and marketing materials.

The natural and organic retailer acquired the name from Minneapolis-based Supervalu, which had briefly operated a handful of natural and organic stores in the Midwest under t

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TAGS: Supervalu