Supermarket Category Trends: The Value Equation

Supermarket Category Trends: The Value Equation

Supermarket unit sales erode; retailers embrace rational pricing “Value pricing is a winner. It takes at least a year of pain to implement it, but you do stop bleeding market share if your pricing is close enough to a market leader.” — Andrew Wolf, analyst, BB&T Capital Markets Later this week: 50 Key Categories in Nonfood, Fresh Market and Center Store

By Mark Hamstra

Cross-channel competition, inflation and promotional strategies have all impacted product movement in the supermarket channel in the past year.

Traditional supermarkets have struggled to grow unit volume in many of the largest categories, according to data from SymphonyIRI and the Nielsen Perishables Group, as detailed on the following pages. In many categories, inflation has propelled dollar-sales gains, however.

And wh

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