Supervalu Ramps Up Private Labels

Supervalu said last week it is accelerating the development of a premium line of private-label entrees and side dishes to take advantage of the consumer shift to trading down. Speaking to investors at a conference sponsored by Lehman Brothers here, Jeff Noddle, chairman and chief executive officer of the Minneapolis-based company, said the new line will be introduced nationally in late

NEW YORK — Supervalu said here last week it is accelerating the development of a premium line of private-label entrees and side dishes to take advantage of the consumer shift to trading down.

Speaking to investors at a conference sponsored by Lehman Brothers here, Jeff Noddle, chairman and chief executive officer of the Minneapolis-based company, said the new line will be introduced nationally in late summer with a launch “as significant” as the company's launch last month of t

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