Survey: 37% Will Continue to Purchase Store Brands

More than one-third (37%) of those who turned to private labels during the economic downturn will continue to purchase them once the economy recovers; 60% of those who made changes related to coupons will maintain the behavior; and 53% of those who cut back on eating out will continue to eat meals at home. That's according to BrandSpark's 2010 Best New Products Awards American Grocery Shopper

NEW YORK — More than one-third (37%) of those who turned to private labels during the economic downturn will continue to purchase them once the economy recovers; 60% of those who made changes related to coupons will maintain the behavior; and 53% of those who cut back on eating out will continue to eat meals at home.

Register to view the full article