Survey: 37% Will Continue to Purchase Store Brands

More than one-third (37%) of those who turned to private labels during the economic downturn will continue to purchase them once the economy recovers; 60% of those who made changes related to coupons will maintain the behavior; and 53% of those who cut back on eating out will continue to eat meals at home. That's according to BrandSpark's 2010 Best New Products Awards American Grocery Shopper

NEW YORK — More than one-third (37%) of those who turned to private labels during the economic downturn will continue to purchase them once the economy recovers; 60% of those who made changes related to coupons will maintain the behavior; and 53% of those who cut back on eating out will continue to eat meals at home.

That's according to BrandSpark's 2010 Best New Products Awards American Grocery Shopper Study. It was conducted between Oct. 12 and Dec. 8 with more than 50,000 gr

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