Symbol to Promote Smart Choices

Wal-Mart will adopt the Smart Choices front-of-pack labeling system for its private-label products next summer. The retailer is part of a coalition of scientists, health organizations and CPG manufacturers that created the system under the leadership of the nonprofit Keystone Center. The expectation is that companies will replace their own program with this so consumers can use it

BENTONVILLE, Ark. — Wal-Mart will “likely” adopt the Smart Choices front-of-pack labeling system for its private-label products next summer.

The retailer is part of a coalition of scientists, health organizations and CPG manufacturers that created the system under the leadership of the nonprofit Keystone Center.

“The expectation is that companies will replace their own program with this so consumers can use it across brands and companies,” said Brad Sperber, director of

Register to view the full article