A Tablespoon of Technology for Specialty Foods

SPECIALTY CONSUMERS ARE among the most discerning and opinionated shoppers, but with little view into their kitchens, collecting meaningful feedback has been a challenge. But now manufacturers like Culinary Twist, a Foster City, Calif.-based producer of all-natural marinades, sauces and dips, are altering recipes based on suggestions collected from shoppers about what needs a dash of this or a little

SPECIALTY CONSUMERS ARE among the most discerning and opinionated shoppers, but with little view into their kitchens, collecting meaningful feedback has been a challenge.

But now manufacturers like Culinary Twist, a Foster City, Calif.-based producer of all-natural marinades, sauces and dips, are altering recipes based on suggestions collected from shoppers about what needs a dash of this or a little less of that.

It's possible thanks to QR codes. “We have received numerous co

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