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RETAILERS HAVE AN ARRAY of new technologies at their disposal to manage their store-brand programs. Retail Optimization, New Haven, Conn., provides a software solution that lets retailers optimize the assortment of the entire store, including both national brands and private label. The optimization software enables retailers to determine how much space a category should get and the right mix of stockkeeping

RETAILERS HAVE AN ARRAY of new technologies at their disposal to manage their store-brand programs.

Retail Optimization, New Haven, Conn., provides a software solution that lets retailers optimize the assortment of the entire store, including both national brands and private label.

The optimization software enables retailers to determine how much space a category should get and the right mix of stockkeeping units.

Private label often benefits from the process, said Wes

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