Thousands of Kroger Shoppers Embrace E-Coupons

More than 20,000 Kroger shoppers have already signed up for the retailer's three-week-old electronic coupon program. They have registered their loyalty cards at Shortcuts, a free paperless online coupon service from AOL. Kroger is the first retailer to join Shortcuts, although other supermarket partnerships are in the works, Shortcuts executive director Sharon Baker told SN. Baker expects

CINCINNATI — More than 20,000 Kroger shoppers have already signed up for the retailer's three-week-old electronic coupon program.

They have registered their loyalty cards at Shortcuts, a free paperless online coupon service from AOL. Kroger is the first retailer to join Shortcuts, although other supermarket partnerships are in the works, Shortcuts executive director Sharon Baker told SN.

Baker expects many more Kroger shoppers to join.

The Kroger.com webs

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