Treading Water: SN's Annual Category Review

Treading Water: SN's Annual Category Review

The slow economic recovery projected at the beginning of 2011 has been even slower than many expected, and the impact has been felt at the food-retail shelf. Inflation, higher gas prices and economic uncertainty have all contributed to changes in consumer buying behavior, while retailers and suppliers have exerted their own impact through pricing and promotional activity. When you couple stronger

GUIDE TO THIS ISSUE

Introduction and overview of category trends
SymphonyIRI Group data on 260 supermarket categories
Unit sales