Trial Keys Private Brands: K-VA-T

DALLAS — Getting customers to try store-brand product is key element of K-VA-T Food Stores' private-label growth strategy, according to Ron Bonacci, vice president of marketing at the Abingdon, Va.-based company. Anywhere there's an endcap, we do a ribbon of private label, he said during a presentation at Food Marketing Institute's Future Connect conference here. We try to encourage trial as much as

DALLAS — Getting customers to try store-brand product is key element of K-VA-T Food Stores' private-label growth strategy, according to Ron Bonacci, vice president of marketing at the Abingdon, Va.-based company.

“Anywhere there's an endcap, we do a ribbon of private label,” he said during a presentation at Food Marketing Institute's Future Connect conference here. “We try to encourage trial as much as possible.”

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