Unilever Adopts Healthier Marketing Guidelines

Unilever adopted global guidelines earlier this week that aim to prevent future use of underweight models and actors in its advertising.

LONDON — Unilever adopted global guidelines earlier this week that aim to prevent future use of underweight models and actors in its advertising. The manufacturer also announced its plan to restrict marketing and advertising, targeting children between the ages of 6 and 11, to the healthier foods and beverages in its product portfolio. The supplier is advising brand directors and agencies to use models and actors whose Body Mass Index (BMI) falls between 18.5 and 25. This is the range conside

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