Value Drives New Product Purchases

Nearly seven in 10 (68%) shoppers polled in a recent study agree that private labels offer extremely good value; two-thirds say that store brands are just as good as name brands; and only 39% agree that the best new products come from name brands. All signs point to increased competition by store brands, said Robert Levy, president and chief executive officer of BrandSpark International here,

TORONTO — Nearly seven in 10 (68%) shoppers polled in a recent study agree that private labels offer extremely good value; two-thirds say that store brands are just as good as name brands; and only 39% agree that the best new products come from name brands.

“All signs point to increased competition by store brands,” said Robert Levy, president and chief executive officer of BrandSpark International here, which surveyed more than 50,000 respondents.

Despite broader accep

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