Wal-Mart Brings Back Some Branded SKUs

BENTONVILLE, Ark. Wal-Mart Stores is bringing back some brand-name cereal, carbonated soft drink, laundry detergent, pet treat, and health and beauty supply SKUs that were pared as part of its Project Impact, Leon Nicholas, director at consulting firm Kantar Retail, told SN. Kantar Retail, Cambridge, Mass., has clients who supply the retailer. In some cases the changes are dictated by consumer demand.

BENTONVILLE, Ark. — Wal-Mart Stores is bringing back some brand-name cereal, carbonated soft drink, laundry detergent, pet treat, and health and beauty supply SKUs that were pared as part of its Project Impact, Leon Nicholas, director at consulting firm Kantar Retail, told SN.

Kantar Retail, Cambridge, Mass., has clients who supply the retailer. In some cases the changes are dictated by consumer demand.

“There may be cases where [Wal-Mart] cut away an SKU here or

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TAGS: Walmart