Wal-Mart Cites Brand Loyalty

Efforts by Wal-Mart Stores to relaunch its Great Value corporate line do not mean national brands will get less shelf space, William S. Simon, executive vice president and chief marketing officer of Wal-Mart U.S., said here last week. We are a house of brands, he told investors here during a field trip sponsored by Morgan Stanley, New York. We've always been a house of brands it

SCOTTSDALE, Ariz. — Efforts by Wal-Mart Stores to relaunch its Great Value corporate line do not mean national brands will get less shelf space, William S. Simon, executive vice president and chief marketing officer of Wal-Mart U.S., said here last week.

“We are a house of brands,” he told investors here during a field trip sponsored by Morgan Stanley, New York. “We've always been a house of brands — it used to say ‘brands for less’ on the side of the building — and we believe

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