Wal-Mart Lightens Laundry Load

Retailers are voicing support for the Wal-Mart-led change in the laundry detergent category, but they say a major education campaign is needed to explain how to use the new concentrated products headed for store shelves. Wal-Mart announced last month that it will sell only eco-friendly, ultra-concentrated liquid laundry detergents in its U.S. Wal-Mart Stores and Sam's Clubs. All

Bentonville, Ark. — Retailers are voicing support for the Wal-Mart-led change in the laundry detergent category, but they say a major education campaign is needed to explain how to use the new concentrated products headed for store shelves.

Wal-Mart announced last month that it will sell only eco-friendly, ultra-concentrated liquid laundry detergents in its U.S. Wal-Mart Stores and Sam's Clubs.

All Wal-Mart stores will convert fully to the smaller bottles by May 2008. T

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