Wal-Mart Revamps Private Label

Wal-Mart Stores last week took the wraps off its revamped Great Value private-label line, which has been reformulated, expanded and given a new look. The line, which Wal-Mart notes is the largest food brand in the nation, has been augmented with more than 80 new products, including thin-crust pizza, fat-free caramel swirl ice cream, strawberry yogurt, organic cage-free eggs,

BENTONVILLE, Ark. — Wal-Mart Stores here last week took the wraps off its revamped Great Value private-label line, which has been reformulated, expanded and given a new look.

The line, which Wal-Mart notes is the largest food brand in the nation, has been augmented with more than 80 new products, including thin-crust pizza, fat-f

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