Wal-Mart's Wholesome Goodness Brand Positioned as Alternative

Wal-Mart's Wholesome Goodness Brand Positioned as Alternative

CHICAGO Walmart Canada's new Wholesome Goodness natural food line is different from other wellness store brands because it marries nutrition with taste, according to Perry Seelert, strategic partner and founder of retail branding firm United dsn. These two things can live in harmony, Seelert said in a presentation last week at the Private Label Manufacturers Association's annual show here. New York-based

CHICAGO — Walmart Canada's new Wholesome Goodness natural food line is different from other wellness store brands because it marries nutrition with taste, according to Perry Seelert, strategic partner and founder of retail branding firm United dsn.

“These two things can live in harmony,” Seelert said in a present

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