Wegmans Touts Its Brands in $3 Meals

Wegmans Food Markets has joined the growing number of retailers positioning their private labels as an affordable way to weather the economic storm. The retailer is promoting gourmet meals for just $3 a serving. All recipes such as Pan-Seared Pork Tenderloin; Braised Spezzadine; and Cauliflower, Spinach & Chicken Gratin include Wegmans' private labels as ingredients. For instance,

ROCHESTER, N.Y. — Wegmans Food Markets has joined the growing number of retailers positioning their private labels as an affordable way to weather the economic storm.

The retailer is promoting gourmet meals for just $3 a serving. All recipes — such as Pan-Seared Pork Tenderloin; Braised Spezzadine; and Cauliflower, Spinach & Chicken Gratin — include Wegmans' private labels as ingredients. For instance, Whole Wheat Penne Pasta with Roasted Vegetables & Garlic includes We

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