Wellness for Less

Save-A-Lot shoppers aren't exactly the picture of health: 54% have high blood pressure, 45% have high cholesterol and 27% have diabetes. Getting in shape is hard not only because of their limited income (most earn an average of $39,600 and 19% are on food stamps), but also because they live in low-income communities that have limited supermarket choices. We cater to an underserved consumer,

ST. LOUIS — Save-A-Lot shoppers aren't exactly the picture of health: 54% have high blood pressure, 45% have high cholesterol and 27% have diabetes.

Getting in shape is hard not only because of their limited income (most earn an average of $39,600 and 19% are on food stamps), but also because they live in low-income communities that have limited supermarket choices.

“We cater to an underserved consumer, one who lives in an inner city or rural areas, places where other food sto

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