What's So Special About Takeout?

When it comes to satiating specialty tastes, consumers aren't just starting from scratch at home. They're also doctoring up freshly prepared fare. According to the National Association for the Specialty Food Trades' 2008 Consumer Survey, performed by Mintel, Chicago, more than half (51%) of specialty food consumers said they had enhanced the flavor of takeout food with additional specialty ingredients/products

When it comes to satiating specialty tastes, consumers aren't just starting from scratch at home. They're also doctoring up freshly prepared fare.

According to the National Association for the Specialty Food Trades' 2008 Consumer Survey, performed by Mintel, Chicago, more than half (51%) of specialty food consumers said they had enhanced the flavor of takeout food with additional specialty ingredients/products within the last month.

Ron Tanner, vice president for communication

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