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Where's the innovation in packaged goods merchandising?

Where's the innovation in packaged goods merchandising?

Good question! While superior produce and expanded “food for now” (a.k.a. prepared food) sections are the main ways supermarkets set themselves apart from competition today, bottom line profits still depend heavily on packaged grocery products. Given this impact, it’s a little surprising that we haven’t seen more innovation in the merchandising of these items.

A different approach

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