Whole Foods Adds Non-GMO Seal to Private Label

Whole Foods Market is undergoing a process to verify that its private labels are worthy of a new seal used to identify foods made up of fewer than 0.9% genetically modified ingredients. The first-of-its-kind seal will be issued by the Non-GMO Project under its Product Verification Program. The seal makes its debut later this year. The move makes Whole Foods' 365 Everyday Value and Whole

AUSTIN, Texas — Whole Foods Market is undergoing a process to verify that its private labels are worthy of a new seal used to identify foods made up of fewer than 0.9% genetically modified ingredients.

The first-of-its-kind seal will be issued by the Non-GMO Project under its Product Verification Program. The seal makes its debut later this year.

The move makes Whole Foods' 365 Everyday Value and W

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