Whole Grains: Beyond Bread

Packaged bread companies aren't the only ones harvesting whole grains. Categories throughout Center Store are seeing more product introductions and increased sales. The number of introductions in whole grain pastas has tripled over the past couple years, according to the Nielsen Co. Breakfast cereal companies are also rolling out waves of new whole grain lines, with nearly 400 releases in 2007. The

Packaged bread companies aren't the only ones harvesting whole grains. Categories throughout Center Store are seeing more product introductions and increased sales. The number of introductions in whole grain pastas has tripled over the past couple years, according to the Nielsen Co. Breakfast cereal companies are also rolling out waves of new whole grain lines, with nearly 400 releases in 2007. The demand is there: A recent report from Mintel shows that 66% of cereal consumers consider whole

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