Whole Health: Begging for More

Supermarkets offer a lot to pet lovers. There are aisles of food, snacks and toys. Many have pet clubs rewarding discounts for repeat purchases. Stores with pharmacies might also fill prescriptions for pet medications. So why not pet insurance, then? Although sales growth slowed due to the recession, revenues (measured as gross written premiums) remained in the double digits in 2009 while delivering

Supermarkets offer a lot to pet lovers. There are aisles of food, snacks and toys. Many have pet clubs rewarding discounts for repeat purchases. Stores with pharmacies might also fill prescriptions for pet medications.

So why not pet insurance, then?

“Although sales growth slowed due to the recession, revenues (measured as gross written premiums) remained in the double digits in 2009 while delivering a 2005-2009 compound annual growth rate of 21%,” wrote researchers at Package

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