Winn-Dixie Minimizes Unsaleable Losses

The burden borne by retailers sourcing new products can be hefty given built-in marketing and product development costs and an average failure rate of 80%. But many supermarkets don't consider that unused inventories of items discontinued to make room for the new can also end up costing them big. If I know a retailer is going to take my shelf space, I have to work with them to ensure my product

PHOENIX — The burden borne by retailers sourcing new products can be hefty given built-in marketing and product development costs and an average failure rate of 80%.

But many supermarkets don't consider that unused inventories of items discontinued to make room for the new can also end up costing them big.

“If I know a retailer is going to take my shelf space, I have to work with them to ensure my product is off the shelf before that happens, because if it's not, game o

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